Integrating Content to Build Your Online Athletic Brand



Dec. 14, 2011

CBSSports.com College Network aims to make your Official Athletic Site (OAS) the one-stop shop for your fans and alumni through our integrated content management philosophy. By combining your editorial and sports information content with relevant revenue-generating promotions and sponsorships, our team helps your Athletic Department increase the value of your Athletics brand. Our Editorial department gives your team big-play potential by coordinating related content into engaging and entertaining web pages for your OAS.

Our approach to content management ties your online brand together and makes it a must-have commodity in the market. Your fans will stay engaged longer and return to consume more of your Athletics brand. This user traffic will, in turn, drive advertisers and sponsors to your site, creating a symbiotic relationship with your audience. Your Athletic Department brings in advertising revenue while your advertisers and vendors provide your users with exciting and useful products and services.

CBSSports.com College Network also understands the value of your OAS to your coaches, student-athletes and their families. As both a recruiting tool for future student-athletes and a communication medium for the success of current student-athletes, your OAS is the key link to your teams and coaches, both on and off campus.

In addition, we recognize that your Athletic Department is about more than just sporting events. Your Athletic Department is a family of student-athletes, coaches, administrators, support staff and fans. Our team supports your family by helping to commemorate the most important moments for your community.

Our team is comprised of former student-athletes, Sports Information personnel and journalists who bring decades of combined industry experience to your OAS. Every member of our team applies this combined expertise to create the richest online experience to represent your Athletics brand.

Below are a few examples from this past year of how we can help your institution accomplish its digital objectives.



For more information about how CBSSports.com College Network can enhance your Official Athletic Site, please contact Rob Schupler.

Current Network partners can contact their Managing Editor to discuss additional ideas for your Official Athletic Site.

About CBSSports.com College Network

CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 130 official athletic sites for schools including the University of Notre Dame (und.com), University of Alabama (rolltide.com), Florida State Univeristy (seminoles.com), and the University of Southern California (usctrojans.com).

CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.