Welcome to the Campus Report!
August 5, 2010
Welcome to our (school) year-end campus report. We had a terrific year, thanks in large part to your ongoing support and cooperation. Our business is strong and growing - both from a B2B and B2C perspective. We have experienced some healthy (and anticipated) attrition during the past twelve months, which has enabled us to spend more time with you, our most important clients.
This report contains a wealth of interesting information, including the exciting launch of our enhanced new media player (All-Access 3.0), new e-commerce reporting tools with individual school access, the announcement of powerful new partners, site launches, a great new editorial product called the "Sticky Bar" and much more.
Congratulations to Texas, Alabama and USC for finishing the 2009-10 school year atop of our network in traffic, online store and auction revenue and all-access revenue respectively. I encourage you to speak with your University Relations representative to learn more about how the aforementioned schools achieved their success and other CBSSports.com College Network best practices.
Accounting for the recent additions and four affiliate sites, the CBSSports.com College Network now includes 52 of the 65 (80%) BCS eligible schools from the big six conferences, a dominant position entering the 2010 college football season.
Flash-based player, 16:9 aspect ratio, full screen-able
Power of CBS
While the concept of building an ad library is simple, the author notes that this is rarely executed well. He narrows the process of planning an effective long-term campaign down to eight steps, which you can view here. Regardless if your objective is awareness or a high click-through rate, this information can help us all improve advertising campaigns on our Network.
New Distribution Partner: Bravo Photos
New Distribution Partner: PROforma
New Distribution Partner: FreeCause
The toolbar provides partners with a direct connection to their users while providing an outlet that increases branding opportunities and heightens engagement with fans. Fans will now have instant, one-click access to the OAS and its various links. In addition, the toolbar also includes a messaging component to reach out directly to the user.
Please contact your University Relations representative if you are interested in launching this branded affinity toolbar for your OAS.
In preparation for football season, CBS' Adam Aizer posted interviews with student-athletes from Pitt and USC to CBSSports.com. In addition, Dennis Dodd and Gary Parrish recently began a five-part series that ranks and profiles the schools who have positioned themselves for success now and into the future in both football and basketball. First up at number five was Network partner Pittsburgh, with Wisconsin and Texas checking in at fourth and second respectively.
We regularly share this type of content with our partners so that you may utilize it in your own recaps, releases and features.
Adam Aizer chats with Pittsburgh DE Greg Romeus about the 2010 season: Listen | Video
In addition to being able to run real-time sales reports that include complete data, the new backend tool has a monthly snapshot report with the most pertinent information and an easy view.
Initially, this report includes monthly totals such as gross and net sales broken down by direct to site and email, top referring URLs, top 10 products sold and school commission. Before the end of the third quarter, the report will also include traffic and conversion numbers.
The report has PDF download and email forwarding buttons for you to save reports easily to your computer or email to your constituents.
To set up your username, password and a 10-minute training session, please contact your Online Account Manager (OAM).
You can view a live example by visiting GoMarquette.com.
We are currently deploying this feature with site launches (new & redesign) and will be able to deploy separate of the launch queue beginning in mid-September. Please contact your University Relations representative or Managing Editor for more information.
Fall Editorial Hours
We will extend Sunday hours with the start of the basketball season. We will notify you prior to that change.
Did You Know?
Mobile & Wireless
In addition, we always encourage you to promote important live events as "available on the iPhone" through any releases, recaps, features or blogs you post on your site.
Forward Thinking: New Business
CBS and the strength of our digital network provides us a great amount of leverage in the industry - power that we utilize to secure the most advantageous deal possible for you. We are able to reduce or eliminate most "out-of-pocket" expenses by delivering such a powerful audience to would be partners/vendors. Examples of these partnerships include Apple, Replay Photos, FreeCause, Bravo Photo and Yahoo.
Currently, we are in discussions with a several companies as it pertains to the following categories: licensing, ticketing, search, live video promotion, weather forecasts at your facilities, affinity e-mail programs and synergies with your television rights providers.
Our long-term vision is to make your site a destination that fans want and must visit numerous times a day, as well as a location that generates incremental revenue for your Athletic Department.
Finally, if you hear of any interesting opportunities, please pass them along to your University Relations representative.
Newly Redesigned Sites
SVP, University Sales and Marketing
About CBSSports.com College Network
CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 130 official athletic sites for schools including the University of Notre Dame (und.com), University of Alabama (rolltide.com), Florida State Univeristy (seminoles.com), and the University of Southern California (usctrojans.com).
CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.