CBSSports.com College Network Transitions Web Analytics Platform to Omniture SiteCatalyst



CARLSBAD, Calif. - CBSSports.com College Network completed the first phase of our transition to Omniture's SiteCatalyst, a web analytics and reporting component of Adobe's Digital Marketing Suite.

Omniture's SiteCatalyst system provides additional flexibility and granularity in examining your web traffic information. The benefits for both clients and developers are immediate, as a more dynamic view into web analytics provides a better understanding of audience trends and behaviors when interacting with our sites. Understanding more about user behavior allows you to market your brand to your fans more effectively, and helps designers and developers create more dynamic sites to drive maximum engagement, efficiency and monetization.

A few of the features that Omniture offers:

  • Vastly improved video performance tracking
  • Flexible, in-depth email reporting
  • User-customizable reporting dashboards
  • Search-friendly variables to provide in-depth analysis of multiple metrics simultaneously
  • Conversion funnels and advanced eCommerce functionality

Development for the second and final phase of Omniture's deployment is already under way, and will be completed this summer. Additions include eCommerce and mobile (for both applications and mobile sites) reporting.

For more information on the features and benefits of Omniture SiteCatalyst, and how it can optimize our understanding of consumer behavior, please contact your Managing Editor or University Relations representative.

About CBSSports.com College Network

CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 130 official athletic sites for schools including the University of Notre Dame (und.com), University of Alabama (rolltide.com), Florida State Univeristy (seminoles.com), and the University of Southern California (usctrojans.com).

CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.