Welcome to the Campus Report!
February 2, 2010
This edition of our quarterly newsletter highlights best practices and insights surrounding all-access, auctions and site design. I encourage you to contact your University Relations representative to further discuss these and other ways to improve the offerings your official athletic site provides to fans.
You will also notice that your Official Athletic Website is more integrated than ever into CBSSports.com. From our re-branding as the CBSSports.com College Network to the addition of your content on your CBSSports.com team page, we continue to look for ways to promote our partners' brands across the CBS network.
CBSSports.com Integration - Increase Your Brand Awareness
Forward Thinking: Production & Design - Clean Up Your Promo Space with BSI and Rotating Sections
Making sure those promotions are attractive and web savvy is key to keeping the users' attention. Two helpful suggestions are using your BSI (rotating stories) and consolidating your graphics into a rotating section.
1. BSI (Build Site Index). This is usually the eye-catcher of your site (if you have redesigned in the last two years) and can easily be a successful spot to promote your ticket sales, newly renovated arena or the championship gear from your recent victory by using one of the top story spots. Simply create a promo in Photoshop (the same size your main photo is) and upload it to Netitor as one of your top stories. This helps you keep a consistent theme to your design, allows you to utilize Netitor and your BSI section and empowers you to update promotions on your site without having to send a request to editorial.
2. Dynamic Flash. Instead of adding another promo graphic to the ones that already exist on your site, upload it through Netitor and update the XML file in SPE (Static Page Editor) and see it instantly rotating on your site! Again, this is enabling you to update your promotions without having to send a request and most important, cleaning up your promo space!
All-Access - 2009 Successes
Live event programming grew 12% across our All-Access products, which is a testament to the importance of live audio and video on an Official Athletic Site.
As more and more fans follow your athletic programs through the internet, they're demanding more timely and engaging content. It's informative to read a post-game story or press release, but it's thrilling to watch the action live.
Our partners are also expanding the quality of their programming and production, as evidenced by a sharp year-over-year increase in average viewing time from five minutes to 12 minutes per user.
As fans increase their content consumption, athletic departments aren't just showing highlights anymore. They're looking to keep fans glued to their computers with interviews, press conferences, facility tours, live coaches' shows, original programming and more!
Fans want more than just news. They want to connect with your coaches and athletes, and get inside access to your athletic department. Give them all the access they want with your All-Access video subscription product!
Mobile & Wireless - Official iPhone Application Update
Our branded iPhone Application gives your athletic department an engine to deliver essential information from the Official Athletic Site to iPhone users in your audience. Now fans can get news, scores, schedules, rosters and streaming audio without being tied to a computer.
TOP 5 MOST DOWNLOADED APPS:
E-Commerce - Auctions Best Practices
Partner News - National Champions
About CBSSports.com College Network
CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 130 official athletic sites for schools including the University of Notre Dame (und.com), University of Alabama (rolltide.com), Florida State Univeristy (seminoles.com), and the University of Southern California (usctrojans.com).
CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.