CBSSports.com College Network has upgraded to the newest version of DART ad server



Jan. 28, 2013

CARLSBAD, Calif. - CBSSports.com College Network has successfully expanded and upgraded to the newest version of the DART ad server. This update allows for improved reporting capabilities, more robust infrastructure support and many tools to streamline the ad serving process.

Turnaround time has been reduced with improved push response time, allowing for new ads to be made live quicker and old ads to be removed faster. Enhanced performance optimization ensures ads with higher click rates are served more often. Additionally, the new user interface is now compatible with all modern browsers. In the bigger picture, advertising inventory is maximized with smarter ad serving and forecasting operations.

DART-ScreenCap

Other notable benefits include:

  • Flexible and fast reporting
  • Faster push times
  • Enhanced performance optimization
  • Smarter ad serving and targeting
  • Improved forecasting
  • Simplified trafficking
  • Support for 25+ languages
  • Faster integrations with new open
  • API New user interface compatible with all modern browsers
  • Ability to access reports and pause live ads from a smart phone
  • Bulk creative uploads ...and more!

For more information on DART ad server features and how they can help expand the reach of your Official Athletic Site, please contact your Managing Editor or University Relations representative.

About CBSSports.com College Network

CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 130 official athletic sites for schools including the University of Notre Dame (und.com), University of Alabama (rolltide.com), Florida State Univeristy (seminoles.com), and the University of Southern California (usctrojans.com).

CBSSports.com College Network is a unit of CBS Interactive, the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, CBS Interactive is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.