Advertising Support

CBSSports.com College Network sites use DART for Publishers (DFP) for all of their ad serving needs. DFP is a comprehensive hosted ad serving platform that is the leader in the industry. Our ad operations staff has ten years experience managing both small locally-targeted ad campaings as well as large national campaigns including accounts such as Coca Cola, Disney, Microsoft, Wendys and Mercedes.

CBSSports.com College Network Online Ad Specs

Click Thru URL and Alternative Text
A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (45 character limit).

Animation
All standard placements, with the exception of the Sponsor Ad, may be animated with no looping restrictions. Sponsor Ads should be static.

Flash Instructions
Advertiser must provide both Flash and .gif versions of creative that is subject to CBSSports.com College Network creative approval.

CBSSports.com College Network will implement a plug-in sniffer script - users without the Flash plug-in will be served the advertiser provided .gif alternate.

Click Thru with Flash
To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. please follow the example and instruction below.

http://www.macromedia.com/resources/richmedia/tracking/

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (_level0.clickTag, "_blank");
}

Pushdown Ad
-Please right-click and select "Save Target As" or "Save Link As" to download this zipped Flash template file: CBSSports.com College Network Pushdown Ad Flash Template
-970x66 collapsed, 970x418 expanded
-Max file size 60k
-Must be a single .swf file
-Click URL
-Fonts and .fla file required for any troubleshooting if .swf is not coded properly

Notes:

• Flash version 9 or below
• Expand and collapse states for takeovers should be contained within the single .swf file
• Additional timers should not be added to the flash file
• No pushdown animation is required

RICH MEDIA
CBSSports.com College Network accepts several types of rich media, including Unicast, Enliven, Point.Roll, and Eyeblaster technologies. All rich media must be tested and approved by CBSSports.com College Network before the start of a campaign.

General Guidelines for Rich Media

• Ads must launch a new browser window when clicked
• All banners with audio, pulldown menus or video streaming must be user initiated
• All ads are subject to CBSSports.com College Network approval

TRAFFIC INSTRUCTIONS
Standard file formats are subject to a 48 hour turnaround time, pending successful testing. All rich media banner materials must be received at least five business days prior to the start date for testing, approval and implementation.